“Art is too important not to share.” – Romero Britto
What we do
We are trying to make a difference in the way Bihar is perceived in our country and eventually all over. By creating meaningful and spectacular products from Bihar.
We are called Bihart. And we promote the various art forms of Bihar. The world knows only two of our most illustrious crafts – Madhubani painting and Bhagalpuri Tussar silk weaves. The other crafts like Sujani, Manjusha and Sikki and our weaves like 'extra weft', 'fishnet' 'Chingari' and 'Jharna' are either lost or soon dying.
Our attempt is to uplift and revive these crafts. While keeping the soul of the crafts intact, we have tried to infuse new styles motifs and design and explored them on various media to make functional products and apparel.
We launched our first collection earlier this year, just before the lockdown.
We use fabric that we make are hand spun and hand woven. We have various weaves in our collection and we weave our scarves, sarees and yardage all over Bihar.
Because we are exploring dying crafts and weaves, our USP is our fabric and art with its heart in the right place. Our clothes are all handmade, zero waste and we use no man-made fibre. And along with our production, we also upskill and uplift our artisans and weavers.
What inspired us
Two things inspired us to start Bihart. One, the perception of Bihar outside of the state and how we can trigger a change. And two, to create contemporary designs using age-old crafts which have never been explored outside their traditional methods and in the process bring some never-seen-before styles and designs that appeals to a larger market than the one existing.
Being a design and apparel brand in today's time is as challenging as is rewarding. People across India have become conscious of what they are consuming and demand a certain level of ethics from the brands they choose to love.
The consumers today have evolved to beyond just cuts and colours. Things like 'slow fashion', 'upcycling', 'fair wages', 'handmade' and 'sustainable fashion' aren't just buzz words anymore. It has become a conscious choice and we believe this maturity in thinking is here to stay.
India is one of the most ancient cultures still thriving. Our brand celebrates this legacy we carry. And how with time these age-old traditions have changed and carry a sense of time with them. Our weaving patterns, motifs, colours, style, all carry the old and the new times with them! We are like a string of generations bundled into one!